Sales role-plays and mock interview : an investigation of student performance in sales competitions
Sudha Mani, Prabakar Kothandaraman, Rajiv Kashyap, and Bahar Ashnai
| Year of publication: |
December 2016
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|---|---|
| Authors: | Mani, Sudha ; Kothandaraman, Prabakar ; Kashyap, Rajiv ; Ashnai, Bahar |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 3, p. 183-198
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| Subject: | employer needs | general multivariate statistics | sales management/sales | undergraduate education | experiential learning techniques | role-plays | Studierende | Students | Verkauf | Selling | Befragung | Interview | Absatz | Sales | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475315606785 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011665023