Salesperson brand attachment : a job demands-resources theory perspective
Lee Allison, Karen E. Flaherty, Jin Ho Jung and Isaac Washburn
| Year of publication: |
March 2016
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| Authors: | Allison, Lee ; Flaherty, Karen E. ; Jung, Jin Ho ; Washburn, Isaac |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 36.2016, 1, p. 3-18
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| Subject: | psychological resource | brand attachment | selling effort | job stress | job satisfaction | Arbeitszufriedenheit | Job satisfaction | Verkaufspersonal | Salespeople | Stress | Work stress | Markenführung | Brand management | Leistungsmotivation | Work motivation | Arbeitsleistung | Job performance | Beziehungsmarketing | Relationship marketing | Personalmarketing | HR marketing | Arbeitsverhalten | Work behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2016.1141505 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486143