Salesperson-brand relationship : main dimensions and impact within the context of private brand retailing
Géraldine Michel, Michaela Merk and Sevgin Eroglu
| Year of publication: |
December 2015
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|---|---|
| Authors: | Michel, Géraldine ; Merk, Michaela ; Eroglu, Sevgin |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 35.2015, 4, p. 314-333
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| Subject: | salesperson management | brand relationships | private brands | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Handelsmarke | Store brand | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Privatisierung | Privatization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08853134.2015.1110937 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416000