Salesperson implementation of sales strategy and its impact on sales performance
Aniefre Eddie Inyang and Fernando Jaramillo
| Year of publication: |
2020
|
|---|---|
| Authors: | Inyang, Aniefre Eddie ; Jaramillo, Fernando |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 7, p. 601-619
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| Subject: | sales performance | sales strategy | salesforce control | Salesperson | strategy implementation | Verkaufspersonal | Salespeople | Verkauf | Selling | Arbeitsleistung | Job performance | Strategisches Management | Strategic management | Vertrieb | Physical distribution | Absatz | Sales | Performance-Messung | Performance measurement | Außendienst | Field sales force | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2019.1593223 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313926