Same sound, same preference? : investigating sound symbolism effects in international brand names
Christina Kuehnl; Alexandra Mantau
| Year of publication: |
2013
|
|---|---|
| Authors: | Kuehnl, Christina ; Mantau, Alexandra |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 30.2013, 4, p. 417-420
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| Subject: | Sound symbolism | Psycholinguistics | International brand name | Replication | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | USA | United States | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010223381