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The hundred years ́wars of survey sampling
Kish, Leslie, (1995)
Sampling and selection bias in international collabortive alliance research : is it clouding our vision?
Horton, Veronica, (1999)
Assessment of the quality of data used for direct estimation of infant and child mortality in DHS-II surveys
Curtis, Siân L., (1995)
Why brands grow
Baldinger, Allan L., (2009)
1996 AMA Winter Educators' Conference
Blair, Edward, (1996)
Marketing research : a problem solving approach
Sudman, Seymour, (1998)