Satisfaction and loyalty from shopping mall experience and brand personality
Ji Wan Kim; Freddy Lee; Yong Gu Suh
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Ji Wan ; Lee, Freddy ; Suh, Yong Gu |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 36.2015, 1, p. 62-76
|
| Subject: | shopping mall | brand experience | brand personality | satisfaction | loyalty | Einkaufszentrum | Shopping center | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520734