Satisfaction-based segmentation : application of Kano model in Indian fast food industry
Abhilash Ponnam; Debajani Sahoo; Makam Balaji
| Year of publication: |
2011
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|---|---|
| Authors: | Ponnam, Abhilash ; Sahoo, Debajani ; Balaji, M. S. |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 19.2011, 3/4, p. 195-205
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| Subject: | Kundenzufriedenheit | Customer satisfaction | Fast Food | Fast food | Jugendliche | Youth | Marktsegmentierung | Market segmentation | Qualitätsmanagement | Quality management | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009427433