Satisfaction du franchisé : l'impact de la relation entre le franchisé et son franchiseur
| Year of publication: |
2000-05
|
|---|---|
| Authors: | Dubost, Nathalie ; Gauzente, Claire ; Guilloux, Véronique ; Kalika, Michel |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Relation franchiseur-franchisé | Franchise |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10010707874