Satisfaction of mall shoppers : a study on perceived utilitarian and hedonic shopping values
Year of publication: |
July 2016
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Authors: | Kesari, Bikrant ; Atulkhar, Sunil |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 22-31
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Subject: | Shopping malls | Shopping values | Utilitarian shopping value | Hedonic shopping value | Shopping behavior | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Einkaufszentrum | Shopping center | Kundenzufriedenheit | Utilitarismus | Utilitarianism | Kundenwert | Customer value |
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