Save like the Joneses : how service firms can utilize deliberation and informational influence to enhance consumer well-being
Year of publication: |
2015
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Authors: | Winterich, Karen Page ; Nenkov, Gergana Y. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 18.2015, 3, p. 384-404
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Subject: | social influence | mind-sets | financial decision making | saving | open-mindedness | consideration of future consequences | consumersusceptibility to interpersonal influence | Sparen | Savings | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
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