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“Saved!” by Jena Malone: An introspective study of a consumer's fan relationship with a film actress
Wohlfeil, Markus, (2012)
Like being a drop in a freshly-poured Guinness pint : consumer motivations to participate in the "Guinness Storehouse"
Wohlfeil, Markus, (2007)
Consumer Motivations to Participate in Event-Marketing Strategies
Wohlfeil, Markus, (2006)