Saving the festival feeling : Adaption of Edinburgh festivals in the wake of the COVID-19 pandemic

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Edinburgh Festivals was able to survive the COVID-19 pandemic through innovation and resilience building, whilst taking time to consider how to build a sustainable footing on which to build that benefits both the local communities, contributors, and the customers. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.