Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Hélia Gonçalves Pereira; Maria de Fátima Salgueiro; Inês Mateus
| Year of publication: |
2014
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|---|---|
| Authors: | Pereira, Hélia Gonçalves ; Salgueiro, Maria de Fátima ; Mateus, Inês |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 6, p. 695-702
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| Subject: | Brand | Facebook | Online consumer behavior | Social networks | Soziales Netzwerk | Social network | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433309