Scale development of digital customer engagement effectiveness : a game-changer for online retailers in India
Monika, Kavita
| Year of publication: |
2024
|
|---|---|
| Authors: | Monika ; Kavita |
| Published in: |
International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 9.2024, 1, p. 61-78
|
| Subject: | customer engagement | customer journey mapping | digital marketing | IMC | integrated marketing communication | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Online-Handel | Online retailing | Indien | India | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Social Web | Social web | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBCG.2024.142221 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272510