Scale of cultural values of generation Y : the case of Aburra Valley-Colombia
Year of publication: |
2023
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Authors: | Palacio-López, Sandra Milena ; Hernández Fernández, Yuri Lorene ; Vélez Rojas, Oscar Alonso ; Sánchez-Torres, Javier A. |
Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 25.2023, 3, p. 395-413
|
Subject: | culture | values | cultural dimensions | cultural behaviour | cultural values | personality | consumer behaviour | young boys | generation Y | Colombia | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Kulturelle Identität | Cultural identity | Kolumbien | Kultur | Culture | Nationalkultur | National culture | Interkulturelles Management | Cross-cultural management | Jugendliche | Youth |
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