Scaling challenges at the base of the pyramid
Michel Bachmann, Patrick A. M. Vermeulen and Jac L. A. Geurts
| Year of publication: |
2014
|
|---|---|
| Authors: | Bachmann, Michel ; Vermeulen, Patrick A. M. ; Geurts, Jac |
| Published in: |
Strategic challenges for the base of the pyramid. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78347-246-8. - 2014, p. 101-129
|
| Subject: | Niedrigeinkommen | Low income | Multinationales Unternehmen | Transnational corporation | Geschäftsmodell | Business model | Unternehmenswachstum | Firm growth | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010419502