Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Rajat Roy and Piyush Sharma
| Year of publication: |
2015
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|---|---|
| Authors: | Roy, Rajat ; Sharma, Piyush |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 44.2015, 4, p. 349-359
|
| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Persönlichkeitsmerkmal | Personality trait |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410177