SCATTR: an instrument for measuring shopping centre attractiveness

Focuses upon shopping centre developments through joint venture enterprises. By adapting the process proposed by Churchill to develop measures of marketing constructs, an instrument to assess perceived attractiveness of joint venture shopping centres in China is formulated. The proposed instrument (SCATTR) contains 21 attributes in five dimensions and exhibits high internal consistency and validity. The purpose of this instrument is to provide China’s joint venture shopping centres with an indication of their performance as well as an avenue to gain more knowledge about consumers in China. Concludes that the SCATTR instrument is a reliable and valid tool to assess the attractiveness and performance of shopping centres as perceived by consumers.