Scenarios in brand valuation and brand portfolio strategy
David Haigh
| Year of publication: |
2006
|
|---|---|
| Authors: | Haigh, David |
| Published in: |
Scenarios in marketing : from vision to decision. - Chichester [u.a.] : Wiley, ISBN 0-470-03272-3. - 2006, p. 101-117
|
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Markenimage | Brand image | Szenariotechnik | Scenario analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003382545