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Managing the advertising process
Kennedy, Sherril Helen, (1976)
COMPETITION FOR VIEWERS AND ADVERTISERS IN A TV OLIGOPOLY
Kind, Hans Jarle, (2006)
Content and advertising in the media: pay-tv versus free-to-air
Peitz, Martin, (2005)
Schaum's outline of theory and problems of marketing
Holtje, Herbert, (1981)
How to be your own advertising agency