Scheduling content on social media : theory, evidence, and application
Vamsi K. Kanuri, Yixing Chen, and Shrihari (Hari) Sridhar
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Kanuri, Vamsi K. ; Chen, Yixing ; Sridhar, Shrihari |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 6, p. 89-108
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| Subject: | circadian rhythms | content strategy | decision support system | genetic algorithm | social media | Social Web | Social web | Management-Informationssystem | Management information system | Evolutionärer Algorithmus | Evolutionary algorithm | Content Management | Content management | Scheduling-Verfahren | Scheduling problem |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918805411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011955028