Scholars help answer John Wanamaker's query : which half fo my advertising is wasted? ; editors preface
eds. Benjamin Compaine and Brendan Cunningham
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Compaine, Benjamin (contributor) ; Cunningham, Brendan (contributor) |
| Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 23.2010, 1, p. 1-4
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003983651