School images, school identity, and how parents select schools for their children : the case of Hong Kong
Frank Wai-ming Tam; Paula Yu-Kwong Kwan
| Year of publication: |
2011
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|---|---|
| Authors: | Tam, Frank Wai-ming ; Kwan, Paula Yu-kwong |
| Published in: |
Cases on innovations in educational marketing : transnational and technological strategies. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-599-5. - 2011, p. 87-103
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| Subject: | Weiterführende Schule | Secondary school | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing | Kernkompetenz | Core competency | Zielgruppe | Target group | Eltern | Parents | Hongkong | Hong Kong |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406222