//-->
Failing to align conceptual definitions with operational definitions in organizational commitment research : truth and consequences
Bishop, James, (2023)
Thinking about measures and measurement in positivist research : a proposal for refocusing on fundamentals
Burton-Jones, Andrew, (2017)
Financial accounting reform : the need for a "back to basics" approach for profit measurement and wealth measurement
Ryan, John B., (2014)
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott, (2011)
Emotional branding pays off
Rossiter, John R., (2012)
Advanced media strategy : the reach pattern and effective frequency
Rossiter, John R., (1995)