Script Development and validation in industrial buyer-seller contexts
Thomas W. Leigh and Arno J. Rethans
| Year of publication: |
1985
|
|---|---|
| Authors: | Leigh, Thomas W. ; Rethans, Arno J. |
| Publisher: |
[Univ. Park, Pa.] : [College of Business Administration, Pa. State Univ.] |
| Extent: | 30 S. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 159 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004649267