Scroll, Stop, Shop : decoding impulsive buying in social commerce
Hamed Azad Moghddam, Jamie Carlson, Jessica Wyllie, Syed Mahmudur Rahman
| Year of publication: |
2024
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|---|---|
| Authors: | Azad Moghddam, Hamed ; Carlson, Jamie ; Wyllie, Jessica ; Rahman, Syed Mahmudur |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 182.2024, Art.-No. 114776, p. 1-18
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| Subject: | Conditional mediation | Hierarchical measurement model | Impulse buying | Motivation, customer engagement | Social commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015127220