Seaking: A Case Study

This paper is authored by Roger Mumby‐Croft who was the founding proprietor of Seaking, and this case is written from his perspective. The Journal Editors are pleased to be publishing this case study which they believe will provide an excellent classroom vehicle for drawing out academic lessons about SMEs, growth and entrepreneurship.

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Year of publication:	2000
Authors:	Mumby‐Croft, Roger
Published in:	Journal of Research in Marketing and Entrepreneurship. - MCB UP Ltd, ISSN 1471-521X, ZDB-ID 2524213-1. - Vol. 2.2000, 1, p. 74-87
Publisher:	MCB UP Ltd
Subject:	Case study \| small to medium sized enterprises \| Entrepreneurialism \| Business development

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/14715200080001540 [DOI]
Source:	Other ZBW resources

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