SEARCH BEHAVIOR OF ASYMMETRICALLY INFORMED VOTERS: AN EXPERIMENTAL STUDY

This paper experimentally investigates individual level search within a spatial election model. In our model the voter is required to cast a ballot for one of two candidates. However, the voter's task is made non-trivial since, even though the location of one candidate is known, the location of a second candidate is unknown. To reduce uncertainty regarding the unknown candidate's location, the voter may undertake an information search. We find that search in this environment is a function of the cost of search, the quality of information, and the voter's location on the issue space. Copyright 1995 Blackwell Publishers Ltd..