Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Editorial: The Mission of Marketing Science

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Investigating New Product Diffusion Across Products and Countries - We investigate determinants of diffusion patterns across a range of developed and developing countries. Optimally combining country and product diffusion information leads to improved forecasts.

Hauser, John R., (2002)

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - More frequently advertised sales or deeper discounts? It is all about a store's positioning!

Hauser, John R., (2002)

Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Consistent Assortment Provision and Service Provision in a Retail Environment - How competing retailers should provide value depends on their decision as to whether or not to have a consistent product assortment.

Hauser, John R., (2002)