Search engine advertisements : the impact of advertising statements on click-through and conversion rates
Hans Haans; Néomie Raassens; Roel van Hout
| Year of publication: |
2013
|
|---|---|
| Authors: | Haans, Hans ; Raassens, Néomie ; Hout, Roel van |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 24.2013, 2, p. 151-163
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Webanalyse | Web analytics | Informationsverhalten | Information behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009742805