Search engine advertising effectiveness in a multimedia campaign
German Zenetti, Tammo H. A. Bijmolt, Peter S. H. Leeflang, and Daniel Klapper
| Year of publication: |
2014
|
|---|---|
| Authors: | Zenetti, German ; Bijmolt, Tammo H. A. ; Leeflang, Peter ; Klapper, Daniel |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/2014, 3, p. 7-38
|
| Subject: | Advertising effectiveness | banner advertising | multimedia advertising campaign | online advertising | search engine advertising | search engines | television advertising | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Multimedia | Werbung | Advertising | Fernsehwerbung | Television advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360072