Search Engine Optimization in the current socio-economic challenges

Social media is a constant presence in everyday life and activity, no matter if we are talking about persons or companies. All the companies that survived the economic crisis understand that the on-line presence is vital for publicity, in order to increase sales, in order to gain new clients. The companies struggle to get new visitors on the site and turn them into clients that return to the companies’ products, increasing the online visibility. To increase online visibility the companies enroll in search engines such as Google, Alta Vista, etc, enroll in web directories and use social media instruments such as forums, blogs, Facebook, Twitter, link exchange and other paid methods such as Pay Per Click campaign. The article is an overall perspective regarding all these instruments.