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Search engine optimization (SEO) secrets : do what you never though possible with SEO

Danny Dover; with insights from Erik Dafforn
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences.
Year of publication:
2011 ; Online-Ausg.
Authors: Dover, Danny
Other Persons: Dafforn, Erik (contributor)
Publisher: Indianapolis, Ind : Wiley Pub., Inc
Subject: Suchmaschine | Search engine | Kapitalerhöhung | Seasoned equity offering | Online-Marketing | Internet marketing | Suchmaschinenoptimierung
Description of contents: Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]
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Extent:
Online-Ressource (xix, 435 p.)
col. ill.
Series:
Secrets Ser ; v.141
Type of publication: Book / Working Paper
Language: English
Notes:
Includes index. - Electronic reproduction; Palo Alto, Calif; ebrary; 2012; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
Search Engine Optimization (SEO) Secrets; Read This First; Who This Book Is For; Why This Book Is Better Than Other SEO Books; How I Learned the Secrets Shared in This Book; WebSite Supporting the Book; Features and Icons Used in This Book; Chapter 1: Understanding Search Engine Optimization; The Secrets of Popularity; The Secrets of Relevancy; Summary; Chapter 2: Relearning How You See the Web; The 1,000-Foot View-Understanding the Neighborhood; The 100-Foot View-The Website; The 10-Foot View-The Webpage; The 1-Foot View-Individual Content Pieces; Summary
Chapter 3: Picking the Right SEO ToolsView Source; Useful Search Engine Queries; Search Engine-Provided Tools; Google Webmaster Tools; Relevancy Determining Tools; SEO Toolbars; HTTP Header Analyzer; Firefox User Agent Switcher; Firefox Rendering Modifier; Summary; Chapter 4: Finding SEO Problems; The 15-Minute SEO Audit; The 5-Minute Brand Reputation Audit; Identifying Search Engine Penalties; Summary; Chapter 5: Solving SEO Problems; First Things First; Fixing Popularity Problems; Fixing Relevancy Problems; Fixing Penalties; Link Building Techniques; Summary; Chapter 6: SEO Best Practices
Page-Level Information HierarchyDomain-Level Information Hierarchy; URL; Title Tag; Meta Description; HTML Headings (H1 - H6); Images; Nofollow; Rel Canonical Link Element; Meta Keywords; JavaScript and Flash; 301 Redirects; Blocking Pages from Search Engines; Traffic and Rankings; Parameter-Driven URLs; Footer Links; Summary; Chapter 7: The SEO Consulting Process; Answering Hard Questions from Clients; Preparing for the First Meeting; Paperwork: Setting Expectations; Deliverables; Establishing Price Points; What to Give Away for Free; Subsequent Meetings; Summary
Chapter 8: Comprehensive Site Audit (Informational Website)How to Read This Chapter; Sample Website; Sample Report; After Completing the Report; Summary; Chapter 9: Comprehensive Site Audit (E-Commerce Website); How to Read This Chapter; Sample Website; Sample Report; Summary; Chapter 11: Search Engine Verticals; Universal Search; Local Search; Image Search; Video Search; Instant Search; Summary; Chapter 12: Optimizing for Alternative Search Engines; Amazon; YouTube; Facebook; Delicious; Flickr; Twitter; Summary; Chapter 13: Test, Test, Test; Setting Up a Testing Platform; Running a Test
Recording ResultsThe Importance of Sharing Knowledge; Summary; Chapter 14: SEO Resources; SEO Cheat Sheet Part 1: On-Page Optimization; SEO Cheat Sheet Part 2: Canonicalization Errors; SEO Cheat Sheet Part 3: Meta Robots and Robots.txt; SEO Cheat Sheet Part 4: Sitemaps; SEO Cheat Sheet Part 5: User Agents; Switching Domains Checklist; SEO Quick Hit List; Summary; Appendix A: Attending SEO Conferences; Picking the Right Conference; What to Expect; Preparing to Go; What to Bring; What to Do; After the Conference; Summary; Index; Advertisement
ISBN: 978-1-118-07829-7 ; 0-470-55418-5 ; 978-0-470-55418-0 ; 978-0-470-55418-0 ; 0-470-55418-5
Classification: Webentwicklung, Webanwendungen ; Informationssysteme
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012683218
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