How search and evaluation cues influence consumers' continuous watching and purchase intentions : an investigation of live-stream shopping from an information foraging perspective
Zilong Liu, Jianing Li, Xuequn Wang, Yiru Guo
| Year of publication: |
2023
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|---|---|
| Authors: | Liu, Zilong ; Li, Jianing ; Wang, Xuequn ; Guo, Yiru |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-16
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| Subject: | fsQCA | Information foraging | Live streaming | Perceived diagnosticity | Perceived serendipity | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114233 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434848