Search modality effects : merely changing product search modality alters purchase intentions
Dan King, Sumitra Auschaitrakul, Chia-Wei Joy Lin
| Year of publication: |
2022
|
|---|---|
| Authors: | King, Dan ; Auschaitrakul, Sumitra ; Lin, Chia-Wei Joy |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 6, p. 1236-1256
|
| Subject: | Digital technology | Mindset | Nonconscious | Search modality | Voice search | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-021-00820-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463918