Searching online and buying offline : understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
Eugene Cheng-Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng, Jo Ann Ho
| Year of publication: |
2021
|
|---|---|
| Authors: | Aw, Eugene Cheng-Xi ; Norazlyn Kamal Basha ; Ng, Siew Imm ; Ho, Jo Ann |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-12
|
| Subject: | Webrooming | Consumer traits | Shopping channel | Product category | Cross-channel shopping behavior | Smart shopping perception | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102328 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431638