Searching questions on search engines : Newcomers still trying to make a name for themselves

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – It is early days for our understanding of the impact of search engines on businesses and marketing. Strong brands will remain so, whatever the adverse effects of search engines; some will doubtless grow over the years because of this information tool's power, rather than in spite of it. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – This briefing provides insights on the cultural environment and changes that need to occur to implement innovation planning methods within large enterprises. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.