Second-by-Second Analysis of Advertising Exposure in TV Pods: The Dynamics of Position, Length, and Timing
| Year of publication: |
2013
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|---|---|
| Authors: | Swaminathan, Srinivasan ; Kent, Robert |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 53.2013, 1, p. 91-100
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