Section II: How Do Markets Function and Evolve? - Sociocognitive Dynamics in a Product Market
| Year of publication: |
1999
|
|---|---|
| Authors: | Rosa, José Antonio ; Porac, Joseph F. ; Runser-Spanjol, Jelena ; Saxon, Michael S. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, SPECI, p. 64-77
|