Section III: How Do Firms Relate to Their Markets? - Governance Value Analysis and Marketing Strategy
| Year of publication: |
1999
|
|---|---|
| Authors: | Ghosh, Mrinal ; John, George |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, SPECI, p. 131-145
|