Sectorial evaluation and characterization of internal marketing orientation through multicriteria analysis
María M. Muñoz, Sergey Kazakov, Jose L. Ruiz-Alba
| Year of publication: |
2024
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|---|---|
| Authors: | Muñoz, María M. ; Kazakov, Sergey ; Ruiz-Alba, Jose L. |
| Published in: |
Operational research : an international journal. - Berlin : Springer, ISSN 1866-1505, ZDB-ID 2425760-6. - Vol. 24.2024, 2, Art.-No. 24, p. 1-19
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| Subject: | Composite indicator | GAIA plane | Internal Market Orientation | PROMETHEE | Sectorial evaluation | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Marketingmanagement | Marketing management | Personalmarketing | HR marketing | Theorie | Theory | Internationales Marketing | International marketing | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12351-024-00835-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015135112