Securing delight and loyalty in a market with low switching costs
Kebone Agnes Mntande, Beate Stiehler‐Mulder, Mornay Roberts-Lombard
| Year of publication: |
2023
|
|---|---|
| Authors: | Mntande, Kebone Agnes ; Stiehler‐Mulder, Beate ; Roberts-Lombard, Mornay |
| Published in: |
European business review. - Bradford : Emerald, ISSN 1758-7107, ZDB-ID 2025931-1. - Vol. 35.2023, 1, p. 1-22
|
| Subject: | Customer delight | Customer loyalty | Customer satisfaction | Low switching costs | Mobile prepaid market | Service providers | Kundenzufriedenheit | Wechselverhalten | Switching behaviour | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-03-2022-0043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013545900