Security Relationship Management : Leveraging Marketing Concepts to Advance a Cybersecurity Program

Lee Parrish

Dedication. Introduction. Chapter 1: Aligning on the CISO Role. Chapter 2: Security Relationship Management Defined. Chapter 3: Marketing Concepts Re-Imagined. Chapter 4: Segmentation (Not the Network Kind). Chapter 5: Segmentation Suggestions. Chapter 6: The Core Attributes of Segments. Chapter 7: The ABC's of SRM. Chapter 8: SRM Analytics. Chapter 9: Moving Outside of Your Corporation. Chapter 10: Addressing Challenges. Chapter 11: The Future of SRM. Appendix: SRM Toolkit.

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Year of publication:	2025 ; First edition
Authors:	Parrish, Lee
Publisher:	Boca Raton : CRC Press
Subject:	Datensicherheit \| Data security \| Beziehungsmarketing \| Relationship marketing \| IT-Kriminalität \| IT crime

Extent:	1 online resource illustrations
Series:	Security, Audit and Leadership Series
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-003-59748-3 ; 1-003-59748-3 ; 978-1-040-34660-0 ; 1-040-34660-X ; 978-1-040-34662-4 ; 1-040-34662-6 ; 978-1-032-97998-4 ; 978-1-032-98184-0
Other identifiers:	10.1201/9781003597483 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015398036