Seeds of demand-side legitimacy : when do existing companies procure from B2B startups?
Safal Batra, Vishal K. Gupta, Sunil Sharma and Rahul Yadav
| Year of publication: |
2022
|
|---|---|
| Authors: | Batra, Safal ; Gupta, Vishal K. ; Sharma, Sunil ; Yadav, Rahul |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 12, p. 2432-2441
|
| Subject: | B2B customers | B2B startups | Customers | Entrepreneur | Legitimacy | Product | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Unternehmensgründung | Business start-up | Legitimität | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2021-0252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013455417