Seeing is believing : exploring the influence mechanism of previews on online video courses purchase via intrinsic and extrinsic cues
Xi Zhang, Xiaopei Liu, Yi Zhang, and Bo Jin
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhang, Xi ; Liu, Xiaopei ; Zhang, Yi ; Jin, Bo |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 7353-7363
|
| Subject: | Cue utilization theory | online previews | online video courses | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2023.3278322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015413233