Seeing the forest through trees : advertising appeals, product involvement, and construal level
Minoo Fikouie, Mohsen Akbari, Mostafa Ebrahimpour and Saeed Moradipour
| Year of publication: |
2022
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|---|---|
| Authors: | Fikouie, Minoo ; Akbari, Mohsen ; Ebrahimpour, Mostafa ; Moradipour, Saeed |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 9.2022, 4, p. 372-394
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| Subject: | advertising appeals | product involvement | construal level | consumer response | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2021.10039180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350871