Seeing the Voice of the Consumer: Metaphor-based Advertising Research
| Year of publication: |
1995
|
|---|---|
| Authors: | Zaltman, Gerald ; Coulter, Robin Higie |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 35.1995, 4, p. 35-51
|