Seeing Through the Heart's Eye: The Interference of System 1 in System 2
| Year of publication: |
2007
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|---|---|
| Authors: | Mishra, Himanshu ; Mishra, Arul ; Nayakankuppam, Dhananjay |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 26.2007, 5, p. 666-678
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