Seeing what's next: using the theories of innovation to predict industry change
| Year of publication: |
2005
|
|---|---|
| Authors: | Cavusgil, Erin |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 39.2005, 11/12, p. 1389-1390
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Innovation | Business planning | Business development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/03090560510623316 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014722296